Branding business in Singapore
A modernisation of a local heritage brand, representing business on a global stage.
The Challenge
The Singapore Economic Development Board (EDB) is the government agency responsible for enhancing Singapore’s position as a global centre for business, innovation and talent.
Over a decade had passed since its last brand update, and with Brand SG’s launch, it was an opportune time for EDB to introduce a new look that reinforced what it stood for since 1961.
Bridging brand & motion
I had the opportunity to design compelling brand animations for the rebranding exercise, creating an animation kit for seamless implementation across various media, including brand videos, interviews, and more.
Outcomes
Unified nation-brand launch alongside the STB.
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Narrative
Investment to Innovation Led
Improving the global image of Singapore’s hub for innovation
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14.7 B
Foreign Direct Investment (FDI)
Singapore moved up to become the world’s 2nd largest recipient of Foreign Direct Investment (FDI)
NEXT PROJECT
CompareSing — Design systems for a financial platform
Outreach
