Build, maintain & scale a tokenised design system.
A personal finance comparison, content, and advisory platform operating in Singapore.
The Challenge
Navigating complex data aggregation, and high user trust requirements
Translating complex financial terms, interest formulas, and fine print into clear, actionable insights without oversimplifying the risks was a major design challenge.
A shared visual language that builds trust.
Moving away from aggressive product pushing and focusing on impartiality. The core UX leads with Side-by-Side Evaluation Matrices and clarify true costs.
Outcomes
A clearer everyday ecosystem.
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100K+
In partnership revenue
A brand that resonated with partners and clients.
-
3x
Website engagement
Product interface was well received by users.
-
200k+
Social Reach
Social first marketing that resonated with target audience.
CREDITS + ROLE
- Creative Direction
- Product Design
- System Design
- Brand Strategy
Role
Creative Director. Brand strategy and art direction set across all brand touch-points.
NEXT PROJECT
Send.App — Shaping Brand & Product for a Super-app
Outreach
