Defining the future of modern logistics
Brand refresh for a global transport & logistics company.
The Challenge
A strategy to build a future focused business
The challenge for the brand was to represent a brand with over 12,000 employees and uniting them under one share purpose.
A logo change for any business with a proud heritage involves careful stakeholder engagement
An evolution of the logo proved to be the most effective way forward for PIL, with the waves in the symbol rationalised to reflect their three values and bold personality. The Visual & Verbal language was revitalised, together with a full suite of communication material to signal their ‘customer-centric’ approach and confident personality.
Outcomes
A unified brand ecosystem built for the future.
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330%
Increase in operational revenue
Under a unified employer brand that puts customers first.
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4×
Increase in booking speed
Improvements from legacy logistic systems
NEXT PROJECT
Spotify — Campaigns that resonate with culture
Outreach
