2021—2022
Economic Developmed Board (EDB) Singapore Rebrand
Category:
Branding
Motion Design
Studio:
Practice Theory
Project Details:
The Singapore Economic Development Board (EDB) is the government agency responsible for enhancing Singapore’s position as a global centre for business, innovation and talent. Over a decade had passed since its last brand update, and with Brand SG’s launch, it was an opportune time for EDB to introduce a new look that reinforced what it stood for since 1961.
I had the opportunity to design compelling brand animations for the rebranding exercise, creating an animation kit for seamless implementation across various media, including brand videos, interviews, and more.
Economic Developmed Board (EDB) Singapore Rebrand
Category:
Branding
Motion Design
Studio:
Practice Theory
Project Details:
The Singapore Economic Development Board (EDB) is the government agency responsible for enhancing Singapore’s position as a global centre for business, innovation and talent. Over a decade had passed since its last brand update, and with Brand SG’s launch, it was an opportune time for EDB to introduce a new look that reinforced what it stood for since 1961.
I had the opportunity to design compelling brand animations for the rebranding exercise, creating an animation kit for seamless implementation across various media, including brand videos, interviews, and more.
